The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point: How Little Things Can Make a Big Difference

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

Title:The Tipping Point: How Little Things Can Make a Big Difference
Edition Language:English
ISBN:0316346624
Format Type:Paperback
Number of Pages:301 pages

    The Tipping Point: How Little Things Can Make a Big Difference Reviews

  • Nick
    Feb 18, 2008

    This book is fascinating and I was disappointed to read that many other readers didn't think so. So here's my response. I think those readers are approaching this book the wrong the way when they crit...

  • Jessica
    Feb 26, 2008

    This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the "sti...

  • Sarah
    Jul 06, 2008

    Can I give this zero stars?When I read this book, back in 2006, I got really mad and wrote a scathing review of it on Amazon.com. Here it is:"I've been duped!, June 20, 2006By Sarah (California, USA) ...

  • Otis Chandler
    Oct 17, 2006

    Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.three Rules of the tipping point: the law of the few, the stickyness factor, the power o...

  • Patrick Justo
    Oct 24, 2012

    How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller? Yes, I'm the last person in America to read The Tipping Point, and I'm glad ...

  • Jason
    Jul 01, 2010

    Here’s why you need to read The Tipping Point. You don’t!!Look, it’s not because the writing is poor, the concepts disorganized, or the book fails to instruct. It’s simply that the ideas are a...

  • Trevor
    Jan 18, 2009

    I wish there was another word I could use instead of sexy. I mean it metaphorically, obviously, but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve r...

  • Diane
    Aug 15, 2007

    The book that became a catchphrase! The term "tipping point" has become so commonly used in news stories that I wonder how many people know it came from a book.I read this back in 2000 when I was in g...

  • David
    Sep 21, 2007

    In a work heavily influenced by the budding science of memetics (though he never once uses the word meme), Malcom Gladwell seeks to provide a framework for explaining why certain isolated phenomena (s...

  • Caroline
    Jun 14, 2012

    Malcolm Gladwell has written five books, all of which have been on the New York Times bestseller list. He is extremely readable.This now-famous book is about popular ideas and products, and how they s...